Analytics In Football - A Double Edged Sword

Analytics In Football - A Double Edged Sword

Sports as we all know it at this time has come a long way. There were instances when watching sports on tv was considered a massive step forward in terms of technology. Fast forward 60 years, watching sports on television has turn into essentially the most basic thing. In the present day we watch sports on the go on our mobile phones or 메이저리그중계 any machine with a screen and internet connectivity. Happy with how far we've come, aren't we? Hopefully I can change your opinion on that by the end of this article.

What is sports all about? Sports is a bunch of people getting collectively to play a game with pre outlined rules and a referee to make sure that these rules are adhered to during the passage of play. I am a sport lover and play sports all time. My love for tennis and soccer specifically cannot be defined. My difficulty when it got here to know-how and advanced analytics was with the game of soccer in particular. Soccer is such a lovely game. The strategies that the coaching workers give you and the way it's executed on subject by the players, it truly is a thing of beauty. I was a soccer participant myself (just an average one at that) and have been part of numerous teams. I know firsthand how strategies are constructed, how much thought goes into one single run of play.

Enter -> Advanced Analytics

Most of you'd've seen the movie Moneyball. The film was based on the book Michael Lewis wrote in 2003. It talks about how a jock turned luminary uses advanced statistics to gain a competitive edge over his higher funded opponents. This book led to a revolution is sports. Fans and boards of soccer clubs didn't want to accept subpar statistics or analytics anymore. What Moneyball did is, it took an old cliché - "sports are companies" and made us move on to the next logical question - "how will we do things smarter?"

Now let's talk about advanced analytics. Advanced analytics in as we speak's world plays a massive role in each enterprise sector. Advanced analytics has been a boon for us. Moving from descriptive analytics to prescriptive analytics, we even have come a protracted way. In varied businesses, the place the requirement is demanding, advanced analytics are of utmost importance.

After we take a look at soccer, its a game that doesn't require too much machine intelligence, it's a game that wants the human element. Whenever you bring in analytics and technology and attempt to reduce the human ingredient in the sports, it simply just crushes the spirit of the game.

Counting on analytics closely killed the Premier Leagues lengthy ball game and introduced within the pressing, continuous passing tiki-taka. Every league for that matter had its personal type of play. The Premier League had the brash and brazen fashion of football that was termed "The way real males play football". There have been beautiful long balls, harsh tackles but all the players just sucked it up, walked it off and it was all as much as the referee on the pitch to penalize the offender or not. There have been arguments and fights, the passion from the fans was loopy, that was the football that screamed of passion, when players bought in the face of other gamers not fearing punishment. The Eric Cantona's, the Ivan Genaro Gattuso's, the Jaap Stam's of the football world went lacking soon enough and the diving and the biting began. Then there was the tiki-taka type of football that was performed in the Spanish La Liga, the silky style of play that caught everyone off guard. The legendary Pep Guardiola and his army at Barcelona had been the masters of the tiki-taka. There was Real Madrid who have been at all times a star studded line-up with extreme components of their play relying on lightning quick counters which most often than not left the opponents stunned. There was Manchester United who had their very own model of football being managed by the legendary Sir Alex Ferguson. That United staff was a group of sheer grit and character. Every of those leagues had their own beauty and the groups had their own fashion of play.

About Us

The Lilian Trading Srl is born in Italy in 1999 and, since its origins, it has had business relations with different African countries, treating various products of the fashion industry, in particular as a distributor of eyeglasses and sunglasses of important companies as Marcolin SpA (LVMH group), Visibilia and Marchon Eyewear.

Since 2002 we have been official distributors of Luxottica SRL in Africa, as it is a worldwide leader in the field of eyewear which has established relations with prestigious brands.

We operate in almost all the sub-saharian States: Senegal, Ivory Coast, Cape Verde, Burkina Faso, Guinea, Liberia, Togo, Nigeria, Camerun, Gabon, Congo, Angola, Ghana, Tanzania, Mozambique, Equatorial Guinea, Zimbabwe, until Madagascar and Mauritius.

Lilian, through its business associates (an area manager and various local agents) and offices, with show-rooms, in Dakar/Senegal, Abidjan/Ivory Coast, Lagos/Nigeria and Accra/Ghana, manages and organizes the distribution with very satisfying results:

.  118.000 designer glasses sold in 2017


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Phone: +39 06 90 623 788



Lilian Trading s.r.l.

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00015 - RM- Italy

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